Vetta for rental shops
Vetta

One system your shop runs on.

Your website takes the booking, the desk runs the day, the software does the chasing, and the AI knows the whole business.

October 27, 2026
What we build

Four parts, one system

1

Online booking

More customers, more revenue.

Online booking on your own site, a sales rep on it around the clock, and the membership program.

  • Booked and paid from a phone
  • The 24/7 sales rep
  • The membership program
  • Machine pages, rates, live availability
2

The desk

Handles the logistics.

Every booking, pickup, return and delivery on one screen, from the website or the counter.

  • Pickups, returns, deliveries
  • Photos, holds, licence on file
  • Counter bookings
  • Everything connected
3

An AI layer that works for you

Does the busy work.

Invoices written and sent. Late invoices, missed payments and late returns chased. Follow-up texts and emails drafted. The Google review asked.

  • Automated invoices
  • Late invoices, missed payments, late returns
  • Follow-up texts and emails
  • Google review automation
  • Email marketing
4

The owner's view

Find anything in the business.

Any answer by asking, the accounting exports, what every machine earns and when it needs service.

  • Ask it anything
  • Accounting exports
  • Machine economics
  • The maintenance tracker
Online booking

Booked and paid from a phone, on your own site

Every machine with its rate and the days it is free. The customer picks the days, sees the whole price, pays, signs the agreement and sends their licence. The booking is on your desk before you open.

Why we built it. The chains moved their customers online years ago, and about half of online bookings land after closing. A customer deciding at 8 pm books with whoever can take it then.

Vetta Rental Supply(905) 555-0142
Kubota U17-3 mini excavatorFree Oct 30 to 31 · 2 at the yard$425 / day
October 2026 Today · Oct 27
SMTWTFS 27282930123 45678910 11121314151617 18192021222324 25262728293031
PickupDelivery
2 days · Kubota U17-3$850.00
Hydraulic thumb · members 5% off · HST$1,009.09
Pay $1,009.09 and bookBooked · VR-12338
70%
What the chains are already doing
of United Rentals' revenue comes from customers who book, manage and pay for rentals online.
United Rentals, Q1 2024
Online booking software · share of bookings made after hours
Zocdoc
48%
Phorest
46%
About half of online bookings are made after the business has closed.
Zocdoc, 2023 · Phorest, 5,000+ salons, 2019
The membership program

The membership program

One switch on the booking page. The member saves 5% today and 10% on every rental after, automatically. You get a customer who comes back, and permission to text and email them deals.

Why we built it. It costs the shop nothing to run. The list is on the desk, and the deals go out only to the people who said yes.

On the booking page

Join the members program5% off today, 10% off every rental after
Vetta Members discount (5%)applied, no code
−$47.00
Okay to text and email dealsconsent kept on the customer
Yes

On the desk · Members · 148

DW
Dave Wilson Member14 rentals · last: Kubota U17-3, Oct 1
$9,420
KS
Kerr Stone and Landscape Member6 rentals · card on file
$4,180
MT
Maria Tran Member3 rentals · last: plate compactor
$760
RB
Ray Bianchi Memberjoined on the booking page last night
$1,009
12–18%
more revenue growth a year from members than from everyone else.
Accenture Strategy, 2017 · 25,426 consumers
53%
more spend, and 40% more visits, from customers in a loyalty program.
Square loyalty data, 2022
On your website · The 24/7 sales rep

A 24/7 sales rep, on your website

It answers every question from the machine's own numbers, your prices and your rules, at 2 am, and never makes up a price. When it needs more, it asks, and offers the usual answers as buttons. Then it books.

Why we built it. Every answered question is a call your counter did not take, and a customer who did not go to the shop that picked up.

Vetta Rental SupplyAsk
Will the Kubota U17 fit through a 40 inch gate, and can my F-150 tow it?
Fits the gatetracks pull in to 39 in
3,700 lbabout 5,500 lb on its trailer
Needs a truck rated 7,000 lbOntario: brakes over 3,000 lb
What is your truck rated to tow? It is on the door sticker or in the manual.
5,000 lb7,000 lb10,000 lb12,000 lb
A 7,000 lb rating tows the U17 and its trailer with room to spare. Oct 30 to 31 is free: $425 a day.
9.7 min
of phone order entry replaced by each web order at one rental store. 77 web orders saved 12.5 hours.
Point of Rental, Epic Event Rental case study, 2016
The Command Center

The first screen of the day

This month's money against the target, what goes out and comes back today, what the truck delivers, and the things that need a person. Last night's online booking lands here by itself.

Why we built it. A whiteboard, a phone and a spreadsheet each know part of the day. The desk knows all of it, so nothing is typed twice and nothing is forgotten.

This month · October

$135,393
93% of $145,000
Rentalsthis month
152
Fleet outof 53 machines
22

Today · 7 out · 10 back · 4 on the truck

Sandhu ElectricGenie GS-1930 scissor lift · pickup 7:30
Out
Julia PetrovKubota U17-3 · pickup 8:00
Out
Ray Bianchi · booked online 11:04 pmKubota U17-3 · pickup Fri · paid in full
New
Mei FortinBobcat E20 · due Oct 24
3 days late
Tyler RamanGenerac light tower · the truck, by 1:00
Truck

Needs you · 13

Late back2
Card declined1
Requests4
Hold problems1
Photos missing2
Service due2

Next

Steady day: 7 going out, 10 coming back, 2 late. Mei Fortin is the oldest. 4 requests worth $7,424 waiting on you.
Open
Why it works · one system

It is only as good as what it knows.

An AI layer is only as good as the context it is given. Here everything runs through one system: the website, the bookings, the customers, the texts, the campaigns, the machines, the money and the books. So it knows the whole business, not one corner of it.

Why we built it. A chatbot bolted onto a booking tool knows the booking tool. This one knows what a good employee knows.

One systemone set of records
The websitebookings, questions
Bookingsweb and counter
Customershistory, consent, cards
Textsfrom the shop's number
Email campaignsbookings counted back
Machineshours, service, earnings
Moneypaid, held, owed
Accountingreports, QuickBooks
7 apps
is what the average small business runs on. 53% say their data does not match from one tool to the next.
Salesforce, Small & Medium Business Trends Report
The late texts

Nobody typed these

Two machines are late. The desk already knows, has already written the texts from the bookings, and sends them on one press from the shop's own number, with your name on the approval.

Why we built it. Every late day is a rental you cannot make. Nobody at the counter has time to chase it.

Late back · 2

MF
Mei FortinBobcat E20 · due Oct 24 · 3 days late
+$1,275
MC
Marchetti Concrete FormingMultiquip mixer · due Oct 26 · 1 day late
+$95
Text · from (905) 555-0142 · to Mei Fortin
Hi Mei, Vetta Rental Supply here. The Bobcat E20 (VR-2304) was due Oct 24. Keep it and we charge the days at $425, or bring it back by 9 am tomorrow. Reply to confirm.
Send both textsSent · 2 texts · approved by Dana
V
Vetta Rental Supply
Text Message · Today
Hi Mei, Vetta Rental Supply here. The Bobcat E20 (VR-2304) was due Oct 24. Keep it and we charge the days at $425, or bring it back by 9 am tomorrow. Reply to confirm.
Can I keep it till Friday? Job ran long
Done. Friday it is: 4 more days, $1,700 on the card ending 4242. Thanks, Dana.
Text Message
Automated invoices and the rules

The chasing, done for you

The invoice is written and emailed the moment a booking is paid or put on account. Then the desk knows who is late, who has not paid and whose card failed. Each rule is a switch the owner sets: off, ask me first, or runs by itself.

Why we built it. Every unpaid invoice is your money sitting in someone else's account. Nobody at the counter has time to chase it.

Settings · Texts · the rules
Invoices
written and emailed the moment a booking is paid or put on account
OffAsk me firstRuns alone
Late returns
the day after, then every day, "keep it and pay the days"
OffAsk me firstRuns alone
Unpaid invoices
before due, on due, after; stops at "call them"
OffAsk me firstRuns alone
Declined cards
a link by text, a new card from their phone
OffAsk me firstRuns alone
Tomorrow's truck
windows texted and confirmed the night before
OffAsk me firstRuns alone
The Google review
asked once, by text, when the machine is back
OffAsk me firstRuns alone
Abandoned bookings
an email after a set time, the machine still held
OffAsk me firstRuns alone
11.3 days
late is how long Canadian small businesses waited past due to be paid last quarter. 56% of small businesses are owed money on unpaid invoices.
Xero Canada, June 2026 · Intuit QuickBooks, 2025 (n=2,487)
The customer's page

Everything the customer needs, by text

The moment a booking is paid, the customer gets a text from the shop's own number with a private link to their booking page. No app, no login. Everything about the rental is on that page, before and after.

Why we built it. Every question a customer would have phoned about is answered on their page, and every action is a tap away. Texts carry booking information and the review ask, nothing else.

Your bookingVR-12338
Kubota U17-3 mini excavatorFri Oct 30 to Sat Oct 31 · 2 days
Pick up6155 Progress St, Fri from 7 am
Paid in full · Visa 4242$1,009.09
Receipt emailedthe final invoice shows here after the rental
Open
Add your driver's licencea photo from your phone · on file at the desk
Camera
What to bringlicence, the card you paid with, a 7,000 lb-rated truck
Update cardif a card fails later, fix it here
Change
Need it longer?text us; the days are priced and confirmed by reply
The booking the machine, the days, where to pick it up, what to bring
Paid, with the receipt the rental, HST, the card it went on; the final invoice after
The driver's licence a photo from their phone, on file before they arrive
A card that fails a new card from their phone, nobody at the shop chasing it
Need it longer? they text back; the desk prices the days and replies with one press
The rating when the machine is back, the shop's own rating lands on your desk first
The Google review

The Google review, asked for you

When the machine comes back, the customer is asked once, by text, with your Google review link. The ask goes out by itself; a bad rental lands on your desk first as the shop's own rating, so you hear about it before Google does.

Why we built it. Reviews are how the next customer finds you on Google. The shop that asks every time gets them; the shop that means to ask does not.

V
Vetta Rental Supply
Text Message · Sat 4:12 PM
Thanks for renting with us, Ray. The Kubota is back and the $500 hold is released.
A minute to rate us on Google? g.page/vetta-rental/review

Google · Vetta Rental Supply

"Booked at 11 pm, picked up at 7. Machine was clean and full."
Text Message
81%
of consumers use Google to read reviews of local businesses, more than any other site.
BrightLocal, Local Consumer Review Survey 2025 · 1,026 US adults
96%
are open to writing a business a review. Only 29% wrote one last year. The difference is being asked.
BrightLocal, 2025
Email marketing

Email campaigns, made for you

Someone who started a booking and never finished it gets an email after a set time. Seasonal campaigns go to the customers who should see them: who, which machine, when, drafted from your season, your fleet and your customer list. You approve, it sends, and every email reports the bookings it made.

Why we built it. A welcome after a first rental, a thank-you when the machine is back, a nudge to a lapsed member, a win-back. We make them with you; they run by themselves, only to people who said yes.

Draft · worth sending

Vetta AI
The BOMAG roller is open Oct 28 to Nov 10 To 148 customers who rented compaction between March and May last year. Members see their rate. Nobody has booked it yet; if there is a job on your list that needs one, this is the week.
Code ROLLER1010% off, this machine, these dates
Edit
Review and scheduleNothing sends without approval

Sent · Sep 12 · "Fall cleanup week"

Opened
61%
Clicked
14%
Booked from this emailcode or a click within a week
6 · $4,180

Automations · on

Welcome after a first rental
On
Unfinished booking · after 2 h
On
Lapsed member · 90 days
On
2×
the conversion on abandoned online bookings once Sunbelt connected its follow-ups.
Sunbelt Rentals, Adobe customer story
The money, and Vetta AI

The money, and any answer in plain English

What came in this month by how it was paid, every hold, everything still owed. And beside it, Vetta AI: ask it anything about the business, tell it to do the job, and approve with one press.

Why we built it. The system already knows everything. The owner should not need a report, a menu or a training course to get an answer out of it.

Money · this month

$117,955
Online $68,400Terminal $31,900Cash $10,600On account $7,055

Owed to you · overdue first

Lakeview Property GroupVR-2286 · due Oct 15 · 12 days
$587.60
DeVries Landscape Co.VR-2309 · due Oct 22 · 5 days
$2,106.77
Holds on cards11 · the oldest expires in 3 days
$5,750

Vetta AI

Five customers texted back. Mei Fortin wants the Bobcat till Friday. Sandhu Electric says "Done, 7 am tomorrow". Three confirmed their windows for the truck.
Text · to Mei Fortin · extends VR-2304 to Friday · $1,700 on Visa 4242
Done. Friday it is: 4 more days, $1,700 on the card ending 4242. Thanks, Dana.
SendSent · booking extended
The books

The money and the books

Sales before tax, HST to remit, money in by how it was paid, money refunded. Any month, quarter or year. Every transaction, a summary by month, and a QuickBooks journal that imports as it is.

Why we built it. The desk's payments are matched to the card processor every day. A mismatch shows up here, not at month end.

Reports · for your accountant · Q3 2026
Sales before tax$104,181rentals and delivery
HST to remit$13,470collected less paid
Money in$121,031online, terminal, cash
Refunded$3,37912 refunds

Exports

Every transaction · CSVSummary by monthQuickBooks journal · OnlineQuickBooks · DesktopMachine costs

Checked against the card processor · today

47 payments · $18,420.16the desk and the processor agree
Matched
Deposit to the bank · Oct 26$6,214.90 · settled
Settled
The maintenance tracker

The maintenance tracker

Hours are read every time a machine goes out and every time it comes back, so the system always knows where each one is on its service clock. The maker's intervals do the rest: the desk shows what is due before it goes out. Fuel and repair receipts snapped on a phone land on the right machine.

Why we built it. Service happens inside the normal work of a rental, instead of a separate chore nobody has time for.

Service clock · hours since the last service
Kubota U17-3 · #2every 250 h
245 / 250 · due
Bobcat E20every 250 h
156 / 250
Genie GS-1930every 200 h
214 / 200 · overdue
Wacker DPU 3050every 100 h
31 / 100
Toro Dingo TX 1000every 200 h
154 / 200
Hour meter read at every out and backKubota U17-3 #2 · out Oct 27 at 238 h · back Oct 29 at 245 h
Service before Friday
Receipt · Esso · $96.40snapped on a phone, filed to the Kubota U17-3 #2 · fuel
Filed
12–18%
lower maintenance cost from a working preventive program instead of fixing things when they break. Predictive adds 8 to 12% more.
US Department of Energy, O&M Best Practices
Machine economics

The economics of every machine

What every machine earned, how often it went out, and what it cost to keep. Most rented, least rented, what to buy more of and what to sell, from the numbers instead of a feeling.

Why we built it. Every rental and every receipt already lands on the machine. The numbers come for free.

This year · earned, days out, what it cost to keep
Kubota U17-3 · ×2out 212 of 260 days
$71,560 · kept $4,120
Genie GS-1930out 168 of 260
$44,200 · kept $2,310
Bobcat E20out 141 of 260
$38,900 · kept $5,870
Toro Dingo TX 1000out 96 of 260
$25,700 · kept $1,940
Mortar mixer 9 cu ftout 11 of 260
$2,310 · kept $1,650
Buy another U17-3turned away 23 bookings this year · asked for 61 times on the website
Sell the mortar mixer11 days out · costs more to keep than it earns
Ask it anything

Ask it anything, in plain English

Everything is connected: every booking, machine, customer and dollar. Any answer about your business, instantly. Anything that moves money or changes a booking waits for one press of approval.

Why we built it. The same AI answers customers on the website, from the same machines, prices and rules. Every correction and every rule carries into the next answer.

Two. The mortar mixer went out 11 days and earned $2,310 against $1,650 to keep. The Wacker DPU 3050 went out 38 days, $6,460 against $2,900. Everything else covered its costs at least three times over. The U17-3s turned away 23 bookings; a third one would have earned about $31,000 this year at the same rate.
Show the fleet rankedWhat would a third U17-3 cost to run?List the mixer for sale
Refund · VR-2286 · Lakeview Property Group · delivery fee
$150.00 back to Visa ending 7731. The invoice is reissued and emailed; the booking's history says why.
Approve refundNothing moves money without your press
Vetta

One system.

The website, the booking, the texts, the desk, the truck, the money, the books. One system that knows the whole business, built for this shop and run with the owner. Now the desk.

Sources

Every figure, and where it came from

  • United Rentals · press release, May 14, 2024: over 70% of Q1 2024 revenue from customers using one or more digital tools.
  • Zocdoc · 2023 platform data via TechTarget: 48% of appointments booked when offices are closed. Phorest · Salon Today, 2019: 46% outside opening hours.
  • Accenture Strategy · Seeing Beyond the Loyalty Illusion, 2017: members generate 12 to 18% incremental revenue growth per year vs non-members.
  • Square · loyalty data, 2022: enrolled customers spend 53% more, visit 40% more.
  • Point of Rental · Epic Event Rental case study, 2016: 77 web orders replaced 12.5 hours of phone entry.
  • Salesforce · SMB Trends Report, 6th ed.: 7 business apps; 53% report inconsistent data.
  • US Department of Energy / PNNL · O&M Best Practices, Maintenance Approaches: preventive 12 to 18% vs reactive; predictive 8 to 12% over preventive.
  • Xero · Small Business Insights Canada, June 2026 quarter: paid 11.3 days late. Intuit QuickBooks · Late Payments Report, May 2025 (n=2,487): 56% owed money, 47% with invoices over 30 days overdue.
  • BrightLocal · Local Consumer Review Survey 2025 (n=1,026 US adults): 81% use Google for reviews; 96% open to writing one, 29% did last year.
  • Sunbelt Rentals · Adobe customer story: abandoned-cart conversion doubled after connecting follow-ups.
  • The screens · drawn from the Vetta rental system. Practice data: every name and number is made up.
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